Reproductive "Choice" Campaign
What it is
The Reproductive "Choice" Campaign consists of large-bodied box trucks with images of aborted children on the sides and rear panels. They are driven at peak traffic times to maximize the number of people exposed to the images.
Why it's Done
Words alone fail to expose the true face of abortion so the RCC presents the truth of abortion in a way that its magnitude can only be fully understood: visually. But the traditional media (e.g., television networks, newspapers, billboard advertisers) will generally not show the reality of abortion or allow for graphic pro-life advertising. Therefore, the pro-life movement must create its own mass media projects to convince the public of what abortion is.
The Reproductive Choice Campaign (RCC) was created because the media and the government refuse to adequately educate the public on abortion. Since most Canadians do not want to know about abortion, very few people will learn what actually happens to the pre-born. Therefore, in order to educate the public, CCBR aims to bring the pro-life message directly to Canadians who, today, are more likely to be on the roads than in the past.
Having said that, the RCC is so controversial it will attract the attention of the media, compelling them to cover the event. Thus, the RCC will also garner free publicity for the pro-life view, in a manner the movement couldn’t even buy time for.
In short, the RCC aims to save pre-born children from being killed and move those who are guilty of involvement with abortion into healing. By exposing the public to these images, CCBR will change how people think about abortion. When Canadians’ minds are changed, Canadian laws will be changed.
How it Works
The RCC requires a lot of planning and is a costly endeavour—of course, its impact is huge.
Running the RCC involves fundraising for the purchase of a vehicle, sign printing, and the construction to the truck body (required for sign attachment). Ideally the truck is on the road 5 days a week for several hours each time; therefore, the project requires staff and volunteers to drive the vehicle.
For security reasons, the RCC is not parked in public places; instead, it is driven in traffic like other vehicles on the road.
Where it Has Happened
The RCC was first launched in Canada in Calgary on August 8, 2007, and has since been routinely driven throughout the city.
In June 2010, the RCC went on a tour through Southern Alberta, which included stops in Okotoks, High River, Lethbridge and Medicine Hat.
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